This post is a bit late, I started it on Monday, Super Monday if you will, but didn't get a chance to finish it until today. By now everyone in America must know that the underdog New Orleans Saints beat the heavily favored Indianapolis Colts in Super Bowl XLIV this past Sunday. It is also safe to say that the entire country, minus Indiana, is happy to see the Saints win for their city who so desperately needed a reason to cheer. The effects of Hurricane Katrina are still felt by many despite the lack of headlines and national attention. With that in mind, I'm very glad the great fans of New Orleans have the chance to welcome the Vince Lombardi Trophy to their home.
Now, on to more important matters... the Super Bowl Commercials. I won't run through the entire gamut of commercials from Sunday's game, for that you can navigate to Time Magazine's Website where you can play all 68 commercials. Instead, I will focus on my favorite commercial from the most watched TV program of the year: Dodge's Man's Last Stand.
Many critics of this spot call it sexist and narrow minded (including the columnist from Time Magazine in the link above. You'll see he gave the commercial a D-). And to them I respond - you're overly PC and in fact you are the narrow minded ones. This advertisment appeals to your senses and your emotions, its real. This country is an Anglo-Christian society based on the practice of monogomous marriage between men and women (this is not a pro or anti gay statement, its just a fact). Going along with that, there are simple facts that come with being married: walking the dog, listening to your spouses opinoins of your friends, putting the seat down, in-laws, etc. These, along with the littany of tasks in the commercial, are facts of life that men (and women!) have to deal with on a daily basis. If women or femminists don't like it, they don't have to watch. And honestly, I don't think you'll find too many femminists in the market for the 425 Horsepower 2010 Dodge Charger SRT-8.
This muscle car is made for men and it should be marketed to men. Sergio Marchionne & his Fiat team have done an excellent job revamping Chrysler Group's marketing to reinvigorate its customer base. I love this commercial and I have the feeling most other car enthusiasts do too. The unique perspective of the men's blank stares while the narrator lists the daily tasks that their lives consist of is nothing if not attention grabbing - it makes you wonder, what is this commercial for. Then as the camera zooms in on the man's eyes, the shot cuts to the roaring engine of the V-8 HEMI tearing down the street - "...I do this so I can drive the car I want." Brilliant. The first time I saw the commercial the roaring of engine put chills down my spine. Car buying is an emotional experience, especially for a car like the Dodge Charge SRT-8. Bravo to the marketeers who created this commercial for appealing to your emotions. A+
Haha, you would write a post about that commercial. :-P But I agree, it was funny. If feminists don't like it, they can turn off the tv and go burn a bra.
ReplyDeleteOverall, I was not very impressed with the Superbowl commercials this year. Although the Doritos ones did crack me up!
Haha, what can I say - I guess I'm predictable! Agreed, the commercials were average at best for the most part.
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